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Dan Gregory

Dan Gregory

Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during three years on the road working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and Channel 7’s “Masters of Spin”.

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Testimonials for Dan Gregory

“A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment."



“Possibly the smartest human being I have ever met.”



"What a fantastic way to kick off the new year! (We've been) flooded with phone calls and emails about the speech”



Dan's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future.  

Merck Sharp Dohme


Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, consumers and the community. I would whole heartedly recommend Dan, you will never be disappointed.

Horticulture Australia Ltd


Anybody who can attend Dan's presentations should consider themselves very privileged.

Macquarie University


Insightful, witty and full of tangible information that people can put to use immediately. Thank you for bringing the whole package – truly awesome!

Executive Director, Executives' Association of Greater Phoenix

Dan Gregory Travels from NSW
Fee Range: :$5001 to $10000

Dan Gregory's Biography

Human Behaviour & Influence | Leadership & Engagement | Insights & Incites!

Dan Gregory is a speaker, author & social commentator who speaks on how to READ & LEAD Human Behaviour:

•          Leadership & Culture

•          Influence & Engagement

•          Insights and incites!

Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during three years on the road working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and Channel 7’s “Masters of Spin”.

He has created leadership strategies for global technology firms, designed performance strategies for sales teams and C-Suite executives and driven engagement strategies for organisations as diverse as Coca-Cola, Newscorp., the Royal Australian Navy and the UN in Asia. Dan is an author, speaker and social commentator who helps leaders and individuals explore what makes their customers buy and their team members buy in by helping smart people be people smart.

Speaking Topics Include

ID:ology - How identity drives beliefs, behaviour & belonging


All human behaviour is ultimately driven by our sense of identity - who we think we are and who we wish to project to the world that we are. Identity builds cultures, increases buy in and internalises motivation making performance and competence intrinsic and unconscious. So how do we ensure we have chosen an optimal identity for ourselves, our customers and our organisations or communities, and perhaps more importantly, how do we change them when we get it wrong?


In this enlightening and provocative presentation, Dan Gregory will help you understand how identity shapes us, informs our purpose, drives decision making and purchasing behaviour as well as creating a sense of belonging and loyalty that seems to defy logic.


Developing a clear identity-centric strategy for ourselves and our culture allows us to more effectively engage our teams, market and sell to our customers and clients as well as anchoring our WHY in a sense of WHO. In other words, rather than customers consciously wondering whether they're making the right purchase decision or team members feeling confused as to whether they are behaving in a strategically aligned way, they simply need to ask, “Is this the kind of thing I, or we, do?”



          Learn how to build an identity that has your customers buying and your team buying in

•          Understand why a “Transitional Identity” is critical to driving behavioural and organisational change

•          Gain tools and techniques to make your cultural identity tangible and pass-on-able

•          Develop an awareness of how your identity reflects on that of your customers and where conflicts and frictions might arise


Hacking Human Nature - How to drive performance and success “by design”


Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of our lives or our work. In fact, there is much behavioural research that points to the fact that, in the long term, design beats discipline!


In this exciting presentation, Dan Gregory will reveal how to hack human nature as well as how to work with who you are and who shows up. In other words, these tools and techniques allow you to create a bias towards success (and away from failure) as well as providing practical strategies to help you work with who you are (rather than beating yourself up) and how to engage who shows up (rather than complaining about their limitations).


Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural “interrupts” that allow performance to show up independent of engagement. Moreover, it allows you to understand the shadow to your strengths and to turn your weaknesses into assets. What’s more, by designing active competence into your habits, systems and processes, engagement and confidence actually increases - creating a virtuous circle of improved performance.



•          Learn the 3 unconscious drives that inform human behaviour and gain a new understanding of how strengths and weaknesses drive performance

•          Develop skills in behavioural design that allow you to fix friction points and develop signature experiences

•          Spend less time beating yourself up (or psyching yourself up) and more time developing count-on-able competence

•          Identify how and where to lead your team, and your community, with gentle “nudges” (to borrow a term from Dan Ariely) rather than by command and control


The 3 Levels of Influence - The psychology of engagement


If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence.


In this insightful presentation, Dan Gregory will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the Psychological levers that drive our decision making. He’ll then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural.


Peppered with real world case studies with clients of The Impossible Institute, this presentation makes the process easy to understand and simple to implement, so it's hugely practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.



•          Understand how to ladder down through the layers of influence from Literal to Emotional to the psychological

•          Learn how to communicate that understanding in a way that feels empathetic rather than manipulative

•          Develop multiple communication tools that range from the verbal to the visual and even behavioural

•          Understand how to align your value with their values and define what you are actually “selling”


Behavioural Trends - How to read and lead human behaviour


To navigate a world of unprecedented change, we need to do more than simply focus on what’s changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour.


The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up. We’re witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence.


In this revelationary presentation, Dan Gregory will reveal just whats going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!



•          Gain a critical insight into current trends in human and social behaviour and what they mean to the customers you serve and the teams you work with

•          Understand how these shifts will affect the way you sell to customers and the kinds of products and service offerings that will resonate with them

•          Learn how to not be trapped in your own world view but to truly understand what's driving the people around you

•          Make better strategic decisions based on who people are today, not who they were last week




The Business of Human Behaviour




Culture & Leadership

•          Discover how identity drives human behaviour and culture

•          Transform beliefs into behaviours

•          Learn how context and purpose shape culture and performance




Sales & Marketing

•          Learn the 3 Levels of Influence

•          Align your value with their values

•          Increase persuasiveness through visual, verbal & behavioural cues

•          Start with WHO before WHY




Thought Leadership & Personal Branding

•          Identify your “4 Stands”

•          Define your “signature move” or “no-where-else” experience

•          Enlist the power of storytelling by learning the skill of “story-doing”




Self Leadership & Experience Design

•          Define the shadow to your strength and the bright side in your weakness

•          Explore your background, biases, blind spots, breaks and blocks

•          Develop behaviours by design